The main message behind this identity is "you are not alone." The work they do can be isolating and difficult, so ICAP stands in the gap. No matter where you're working, you're connected, supported, seen, and part of a collection of heroes fighting for the freedom of others all over the world.
Working with the leadership, we landed on a casual font with rounded edges. This text treatment is paired with a "you are here" marker you might see on a mall map and broken corners to convey a location finder. This idea is for those in the network, as well as those they serve.
Wherever you are, we are here.
ICAP Global needed a site to accomplish their vision: connect those who serve survivors of commercial sexual exploitation around the world by promoting collaboration, providing encouragement, offering resources and creating environments for worship. This site is their hub.
Let's design your dream together.