Garden City Center on Squarespace
Becoming all you’re meant to be through mental health therapy and counseling.
Garden City Center in Washington, DC offers individual, couples and group therapy.
SERVICES
Brand story—
Ashley wanted a refresh for her logo and site that better appealed to her target audience of twenty to forty year olds in Washington, DC. Drawn to brands with a more modern and contemporary aesthetic, we gave her logo a refresh using a distinct san serif and olive branch icon to convey Garden City’s unique viewpoint on therapy through personal growth and healing. This basic brand includes a primary logo, wordmark, icon and badge to give the identity depth and meaning as well as make it easy to turn into a full branding suite down the road.
Site Story —
For Garden City Center’s online home, we wanted unique page layouts and beautiful garden imagery to carry the idea of growth throughout the site. The color palette is shades of green and navy with patterns of olive branches to customize the site. Like many counselor sites, Garden City Center introduces the team, their areas of expertise, and the process of beginning a counseling journey.
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